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HB
Hiram BarskyProduct Designer + AI
All work

Case Study

ManuscriptRx

A self-initiated concept for AI-assisted pharma HCP email production — designed around the approval gates, not around the AI.

  • Enterprise
  • Gen AI
  • Pharma
  • Workflow Design
Role
Lead UX Designer
Six steps, each naming the human who owns it. Brief Creation is greyed out because I didn't research it, not because it's coming later.

01

Two Weeks to Send One Email

A regulated pharma email touches a medical writer, content ops, brand, MLR and CRM. Five teams, five different tools, and two weeks end to end is considered a good run.

This one is mine, not a client's. Nobody briefed it and nothing shipped. I built it because I kept seeing the same AI pitch aimed at this problem and I thought it was aimed at the wrong half of it.

02

The AI Works Between the Humans, Not Instead of Them

The obvious version is "drop the manuscript in, get an email out." It demos well and it's wrong, because the two weeks aren't spent writing. They're spent waiting at review gates that exist for legal reasons and aren't going anywhere.

So I inverted it. Every step a human is legally accountable for stays with the human. Everything between those steps belongs to the AI: assembling approved content, pulling the market-specific compliance blocks, generating the HTML, running the metadata checks.

That one constraint decided everything else on the screen. It is the difference between a tool that survives compliance review and a demo that doesn't.

The AI assembles, the writer approves. Market-specific compliance blocks arrive on the right instead of being hunted for.

03

Six Steps, Each With an Owner

The workflow is six steps and every one names who owns it. That sounds like project management rather than design, and in regulated work it is the design. An unowned step is where two weeks goes.

QC sits inline with editing instead of after it. AI auto-pass, Content Ops and Med Writer all sign off while the writer is still in the content, so a rejection arrives while there's still context to act on it.

"Send Preview to Brand" doesn't render until the AI checklist passes. I could have shown it disabled with a tooltip. Hiding it is blunter and it stops the conversation where someone asks to be let through just this once.

QC sits beside the editor instead of after it, so a rejection lands while the writer still has the context to fix it.

04

What I Left Locked

Brief Creation is visible in the navigator and locked, labelled "outside pilot scope." The brief is written upstream by people I didn't design for, and drawing a screen for it would have been me inventing a process I hadn't researched.

The PromoMats integration warning stays on screen rather than being tidied away before the screenshot. It's an unresolved dependency, and a reviewer who spots it in a real pilot has a much worse day than one who was told up front.

HTML and metadata generated, previewed at both sizes before a reviewer ever sees it. The unresolved PromoMats warning is left on screen on purpose.

05

The Part I Didn't Solve

MLR review itself. I designed the artefacts MLR receives and the state the email is in when it arrives. I did not design the tool they review it in.

How a reviewer annotates a claim, rejects it, and signs their name to that with legal accountability attached is the hardest problem in this whole workflow. It needs access to reviewers I didn't have, and a concept project that claimed to have solved it would be worth less than one that says plainly it didn't.

The thinking behind itIn Regulated Work, Design for the Gates — Not the AIA pharma email takes two weeks and touches five teams in five tools. The AI's job is the work between the humans, not the work the humans are…Read the post

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