Lead Product Designer
I design and develop SaaS, web apps, mobile apps and internal tools — one person, from product design through React front end, database and launch. 15+ years across fintech, healthcare and pharma.
HerbaLinkHealthcare Marketplace3×more bookings
CatchBuddySports Meetup AppSelected work
01 — 05
A selection of product design work spanning enterprise platforms, healthcare, fintech, and consumer products.
Enterprise · Search · Data Discovery
Redesigned an enterprise search platform that transformed how teams discover and access critical business data. Through semantic search and visual data lineage, we reduced information retrieval time by 65% and delivered measurable ROI.
Enterprise · Small Business · Automation
Small business owners waste 23% of their week switching between disconnected tools—leading to costly errors and mental fatigue. I designed a unified operations platform that consolidates invoicing, scheduling, and task management into one intuitive system.
Pharma · Gen AI · Workflow Design
Designed a 6-step AI-assisted workflow for a global pharma team that reduced campaign production time by 40% while maintaining full MLR compliance and removing multiple manual handoffs.
AI-Assisted Product · Trust & Safety · Solo Build
The easy part is getting two strangers to agree to meet in a park; the difficult part is getting them to feel safe while doing so. Pickup apps assume you want a season. Most people just want a game on Saturday.
Healthcare · Marketplace · GenAI
I built a discovery and booking platform connecting users with vetted herbalists and reliable resources. The vision centered on credibility—helping users find trusted practitioners while avoiding unverified sources and misinformation.
I keep this section updated with the projects I'm actively building. These aren't polished case studies — they're experiments focused on speed, learning, and real business impact.
📱 Mobile-first design (but works everywhere) 🎨 Three simple sections: Content → Style → Export ⚡ No expiration headaches 🔄 Easy customization on the fl
A tool to measure the business value of design in minutes instead of hours of spreadsheet work.
An awareness platform using design and AI to humanize food insecurity and spark community action.
Designing an intuitive learning section for a crypto app that makes complex blockchain concepts accessible to beginners through interactive education.
Redesigned mobile banking interface, boosting engagement by 40% and raising satisfaction scores by 25%
Led UX for Loan Central and ServiceNow IRM, cutting errors by 15% and lifting engagement by 10%
Elevated platform engagement by 20% through user-centered prototypes and innovative design solutions
Designed fintech apps that drove a 15% revenue lift; built a document manager app reducing support workload by 10%
Created dashboards and data visualizations that reduced client costs by 10% and increased platform revenue by 14%
Led design initiatives that improved satisfaction and engagement by 30%, while cutting project turnaround by 20%
Want to learn more about my experience?
Read my full storyI help early-stage startups transform complex problems into intuitive user experiences that drive real business results.
I believe great design happens at the intersection of user needs and business goals. Every project starts with understanding your users and ends with measurable improvements to your product's performance.
15+ years of experience in UX/UI design, combined with modern AI development skills. I create design systems that scale, conduct user research that informs decisions, and build prototypes that validate concepts.
Currently specializing in AI-enhanced user experiences and helping businesses integrate intelligent features that genuinely improve user workflows without adding complexity.
How to get from zero to shipping AI-assisted design work using Claude as your daily thinking partner.
Prompts are the new design brief. Here is the structure that consistently turns a vague ask into usable output.
The chat bubble is the iframe of the AI era — useful, lazy, and rarely the right answer.
