Hiram BarskyProduct Designer + AI

Case Studies

The thinking behind the work.

Live products live on the homepage. These are the case studies — what I decided, what I cut, what I'd do differently. Selected work across health, financial, and one for fun.

Health

Designing for trust in categories where being wrong has real consequences.

Healthcare

HerbaLink

Verified herbalists, designed around trust

A booking platform where no practitioner appears until credentials are verified against an external registry. Smaller catalog by design — honest beats exhaustive.

Trust & SafetyAI-AssistedSolo Build

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Behavior

NudgeMe

Natural-language reminders that actually fire

Type reminders the way you'd say them out loud. Plain English parsed into recurring schedules across browser, email, and SMS — all from one input.

PWANLPShipped

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Financial & Enterprise

Decisions in front of leadership need data you can defend.

Enterprise

DAE Search

Enterprise search redesigned around trust, not relevance

Semantic match with data lineage and permissions inline. From 40 results to narrow down to 4 you can act on — reframed the product from search tool to data discovery tool.

Data DiscoverySearch UX

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Financial Modeling

ROI Design Calculator

Make the business case for design

A calculator that translates design decisions into dollars. Built for designers talking to finance — board-ready reports generated in minutes, benchmarks citable by vertical.

Enterprise ToolShipped

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Consumer / Markets

Valora Bet

Social prediction markets, made playable

Prediction markets are accurate but nobody uses them — the UI speaks trader, not human. Reframed the bet screen around a slider over honest CPMM pricing, open authoring, and clubs. Live in beta on play money.

Prediction MarketsSolo BuildAI-Assisted

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For Fun

Solo build, AI as co-builder, ruthless cuts.

Game Design

Fire Lion

A shipped game, built solo with AI

A one-tap arcade runner where you spell words mid-flight to cast spells. The deletion list ended up longer than the feature list — that was the work.

AI-AssistedSolo Build

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Game Design

Ring-Rival

Console boxing feel, zero install

Mobile web boxing with AI opponents and hand-tuned hit feel. Every screen shake and hit-stop tuned across hundreds of test fights — async matchmaking traded for shippability.

Mobile WebAI OpponentsShipped

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Consumer

CatchBuddy

Same-day pickup sports, safety first

Pickup sports designed around the real barrier — safety anxiety, not scheduling. Curated parks over user-chosen spots, parent gate for minors, panic button on every screen.

Trust & SafetySolo BuildShipped

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Want to talk through one?

Happy to walk through any decision in detail — what I rejected, what I'd change.

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